Down River is an award-winning, Canadian indie film focusing on the life of a mentor and her three protegés. Based on a real-life friendship between the director and a beloved actress, the film needed a highly visual and elegant website to instill the same warm atmosphere as the film itself.
A powerful scene from Down River is the first thing seen in the home page of the site. The symmetry of this scene made it great for a two-column content design. Award logos were added in the center as the film gained notoriety and acclaim.
A heavy emphasis on film stills were used to create consistency with the website and the film. Scenes were selected for framing and colour, pairing content with the best visual matches.
During filming, the director kept a diary of the day-to-day happenings and his thoughts. They felt it would be nice to have them on the website as a tribute to their lost friend (The role of "Pearl" in the film). Instead of a standard blog-type display, a book layout was chosen that flipped pages like a diary, adding to the charm and warmth of the film