DSK Studios , developer of the unique, 3D puzzle PC game titled Death God University (DGU), was preparing for the release of the sequel, DGU 2, this summer. Being unknown in Hong Kong, they wanted to expand their market and generate interest and exposure for the brand.
“The DGU Experience” was created to give the target market an understanding of DGU 2’s gameplay mechanics, story and gauge interest. An offline event held at The Hong Kong Polytechnic University invited participants to play a mini-game mirroring the mechanics and story of DGU 2.
Our tactic centred around the concept of showcasing the unique story and gameplay of the DGU Sequel. We did this in the form of a live game, tied in with game concepts and giveaways. A 3D model of the user journey was created to track every aspect of the user's discovery, experience and reward process.
A simple puzzle game was developed where participants had to combine two puzzle pieces to create an ultimate revenge weapon. The puzzle pieces would be based on the Mission Cards, featuring characters and stories developed by us. The completed puzzle would then be placed on the intended target for successful completion.
“The DGU Experience” generated a lot of interest and exposure for the DGU 2 game and was an enjoyable experience for all participants. The event held over 90 participants, 200+ visits to our minisite, 60 downloads of the game, and 14 e-mail signups, all within 3 hours.